✦ Our Team ✦

Our team is dedicated to helping you find your perfect look in a fun and relaxed way! We know wedding planning can be stressful, but it doesn’t have to be! We are committed to creating a celebratory space for you to discover your most authentic bridal style.

Our team of stylists are excited to meet you and ready to guide you through the shopping experience. We care deeply about you finding the perfect look and are prepared to celebrate when you do!

For over 20 years, The Bridal Loft has helped brides along the Emerald Coast say YES! As a brand, we are rich in history, and as a team, we are devoted to serving the bride and making her bridal dreams come true.

Alyssa Gryb


I wear many hats at The Bridal Loft! Owner, manager, staff trainer, interior designers, team hype-woman, and bridal stylist. After being a bride myself, I saw the need for improvement in the bridal shopping experience and I have now dedicated my time and talent to creating an unparalleled experience for our brides! Every bride is deserving of an exciting dress shopping experience, a celebration with their people, and a gown reflective of who they are and how they want to shine in their wedding day. 

Madison Whiting

Lead Bridal Stylist

Hi everyone! My name is Madison and I’m a bridal stylist here at The Bridal Loft. This position was so unexpected for me, but has been nothing short of amazing so far! I want every bride that walks into our shop to feel confident and special in the dress she chooses and in herself! 

Erin Foster

Bridal Stylist

I’m Erin and I’ve been a stylist at The Bridal Loft for over a year now! I love the energy inside our shop and making meaningful connections everyday! Every day is a special one and I am honored to be a part of each bride’s lifelong memory and experience!

Alyssa Graham

Bridal Stylist

My name is Alyssa, and I am a bridal stylist. Making sure a bride feels beautiful, happy, stress-free, and comfortable is so important to me as we help her make a lifelong memory here at The Bridal Loft! I love helping women feel loved and celebrated, especially during such an exciting time in their lives!

Helene Williamson

Media & Brand Manager

My name is Helene and I’m the Media & Brand Manager at The Bridal Loft. I never imagined working at a bridal shop, but quickly fell in love with all things bridal and wedding! I do a lot of the external branding, but you can still find me working with brides as a stylist. Helping a bride find her dream dress never fails to warm my heart and inspire me to celebrate love.

Lauren Flores

Experience Manager

My name is Lauren and I’m the experience manager! I have a decade of experience in event planning, and I love finding new ways for brides to have a fun & relaxed time at our boutique. I’m excited to make new connections and build The Bridal Loft community!

Woman owned, Latina owned

✦ In the Community ✦

Art of Fashion is a fun-filled fashion show event in Pensacola, FL benefiting Covenant Care, a foundation helping families and children struggling with grief, and providing charity hospice care for those in need. 

Every student deserves memorable moments that will last a lifetime, including formal events. Project Formal is the lead project for the nonprofit, 4EVR DEZ, Inc. The aim is to provide formal wear for students, in the Northwest Florida School Districts, who need assistance with school dance attire.  The project movements promote empowerment to students, the core mission behind 4EVR DEZ, Inc.